
My favorite cafe asked me to leave last week. For the second time.
I’ll tell you why I feel sad: when I first found Crema Cafe two years ago, I fell in love. I spent so much time there, my sweaters absorbed its scent, an inexorable melange of lattes, carbs, and indie-pop Pandora playlists. The owners described it as a place between home and work; I took that quite literally. I proudly told my friends I was considering moving in.
Over the past two years, I’ve spent so many happy hours in that cafe. I love bringing my laptop to do work on the upstairs level. I’ve forcibly dragged friends there and bought them my favorites, just so they could be converted. I’ve blogged about them, plugged them on Serious Eats, posted photos to various food sites. When I signed up for Mint.com, I budgeted a very liberal portion for “coffee.”
If you ask me for restaurant recommendations, you’ll likely hear raves about their turkey-avocado-jicama-slaw sandwich or their baked-fresh-from-scratch pastries.

So I disappointed when I was asked to leave during a busy Saturday afternoon to make room for other customers. I’d been there for a little over 2 hours with my laptop, and had planned on taking a seat closer to a wall outlet when one of the owners stepped in. (I had polished off a medium coffee and a chicken sandwich.) He had promised that table to another customer; since I had headphones on, I hadn’t seen the line forming behind me.
He was apologetic. As I was leaving, he apologized again. And this was the second time – a month before, a different owner had asked me to leave, but relented when I bought another sandwich. I’ve generally tried to share my table or buy another pastry during marathon study sessions, but I know I’ve overstayed my welcome in the past.
And I understand why they’re taking a more aggressive tack. Mostly. They charge reasonable prices for freshly made food. They have high labor costs and rent; they depend on table turnover and volume to pay the bills. I ended up chatting that owner for about an hour about the trials of the business world and how to solve the problem of being too popular.
I’m happy Crema has done well. It clearly has no problem attracting loyal customers and long lines. But I’m disappointed that the same place that I cheered for and championed feels that its success is dependent on asking me to leave. Are the two really at odds?
Perhaps this Seth Godin (a well-known marketer) post about “best customers” summarizes some of how I’m feeling:
If you define “best customer” as the customer who pays you the most, then I guess it’s not surprising that the reflex instinct is to charge them more. After all, they’re happy to pay.
But what if you define “best customer” as the person who brings you new customers through frequent referrals, and who sticks with you through thick and thin? That customer, I think, is worth far more than what she might pay you in any one transaction. In fact, if you think of that customer as your best marketer instead, it might change everything.
If you’re a cafe lover, do you think cafe owners should ask customers who have finished eating to leave?
Cafe owners, how do you deal with slow table turnover?
Google “pancake recipe” and you get nearly 3 million results. How do you sort through the mess, if you’re just lusting after a syrup-sodden flapjack of joy?Enter MyStack. This is an entirely fictional Pancake Search Engine – the Google of pancake recipes – that allows you to delicately tweak ingredients, mix-ins, calories, and costs. It even calculates whether a pancake is qualitatively “sweet” “hearty” or “fluffy” using ingredient ratios.
Its backend, if it were ever built, would feature a hell of a lot of data parsing, web scraping, and hopefully tap into existing recipe database APIs, should they be made available.
Again, this website does not actually exist. I drew up this mockup in Photoshop (in a record 1.5 hours) for my CS171 Data Visualization class.
Mon Feb 7 – The Pancake Recipe Challenge
Google the words “pancake recipe,” and you will get more than 1 million hits. Looking more closely, there are actually many ways to make such a simple thing as pancakes.
In this exercise, we want each breakout group to pick some tasks that have to do with the variety of pancake recipes and to sketch a visualization that supports as many of these tasks as possible. The list of possible tasks includes, among others:
- I have some ingredients at home, which pancake recipe can I make?
- Which is the most diet friendly recipe?
- What recipe will require the least amount of money?
- How will pancakes turn out for the difference recipes? Taste? Texture?
- To what extent do recipes vary? How much deviation is in the various quantities?
- I am making pancakes — I wonder what recipe my friends recommend?
You can also come up with your own tasks. Note that the data is many pancake recipes and not just one, so your interface should scale to billions of pancake recipes (just kidding – but you get the point). At the end, you will present your design to the class and explain how the visual elements and possible user interactions are supporting the tasks you chose.
Unfortunately, I’m going to be out of town on Monday when the project is due.
This probably the one time I’ve ever wanted to present my homework… but I figured I’d let it into the wilds of the Internet, in case anyone wants to build the mythical MyStack and turn it into syrupy reality. (Slice and dice the full size mockup here.) What the hell, let’s throw in a handful of blueberries and add “tortilla” to the database.
I never saw myself as a Harvard type. “You have a duty to go to art school,” my high school art teacher told me sophomore year, holding my pen and watercolor sketches in one hand. It was delivered with the same weight as “thou shalt not kill.”
The shock from his comment warmed me. I went home that day and started researching art schools: FIT, Parsons, Pratt, RISD. What bothered me was their breezy academic requirements. After all, I’d been getting straight A’s since elementary school – would they even care?
I was really trying to ask: am I too smart to be an artist?
*
Then, I saw my future as a dichotomy. Either I’d end up fingerpainting in a rented cardboard box, or weeping myself to sleep as a doctor-banker-lawyer. Even worse, this mental prison was entirely self-imposed.
I’m a first generation immigrant, but my parents are not the Amy Chua type. I told my father recently that I was foregoing full-time employment in favor of traveling for a year. He was cool with it. Similarly, when I agonized over the stray A-, my mother told me I was being too hard on myself. Their endless support and forgiveness is, in many cases, unwarranted.
External judgement came instead from a classmate. I find it hilarious that TV shows show jocks and cheerleaders as the tormentors. A ditzy cheerleader would never lean over and comment to a classmate that my Physics midterm grade “wasn’t very good,” or that my hard-won 85 on a brutal AP Chemistry test was unacceptable. The worst were the arguments in front of mutual friends, where I had to fend for myself. High school breeds peculiar bullies: so perfect they seem self-manifested.
*
My parents never issued a curfew. This was because I rarely left my room. Sometimes I wondered if I was mildly autistic during my teen years. Social interactions were confusing and infrequent; while other people trolled the local mall on Friday nights, I would design websites, write novels, or update my Livejournal.
Being totally clueless had its advantages. I was free to whatever I wanted, after all, no one cared. Somehow, I ended up writing articles for the local paper. I had never conducted an interview before, but it was in journalism that I lost my fear of cold calling strangers with no idea what to say.
It was an exciting but lonely endeavor. I liked talking to drug dealers, doctors, and marginalized teens. I was writing a piece about local teens using drugs when an English teacher pressured me to not make the school look bad. I continued reporting in college, where prominent academics berated me, a movie star flirted with me, and the House of Blues kicked me out after a tense conversation.
It can be isolating to believe that no one cares, but I found it be my most useful piece of rhetoric. It’s how I conquered my fear of talking to strangers, of entering a beauty pageant, of a million social failures. No one cares. Your real friends get over it. When I become too deeply engrained in something that I lose that naivete, I’ll make some major change to bring it back.
I love the stories and experiences I’ve collected as a result. The ex-con in a New Haven bus stop who opined on racism in jail. Walden Pond in the dark. Eating dinner with locals in Pudong, and the stew of beef bones that made my stomach churn later.
*
Still considering art school, I went on a college tour junior year of high school. The Harvard student guide was a tall, spindly blond named Ben. As we walked through Memorial Hall’s yawning corridor – where I’d arrive late to Ec10 three years later – he complained that high schoolers were now on Facebook. Of course, I resolved to friend him. I listened to the admissions spiel, feeling chills course through my body. Maybe it was the steady drumbeat of sunshine outside, the stained glasses casting fractal rainbows, or the creme-de-la-creme culture. Suddenly, I had something to aspire to.
My family and I were staying at friend’s house in the suburbs. I drank cup after cup of tea at dinner and couldn’t fall asleep. My SAT scores raced through my brain. My search had narrowed from a universe of college picks – from South University Tampa to Stanford – to the tunnel vision of just one.
For better or worse, when I want something, I pursue it with the ferocity and grace of a high-speed bulldozer.
My unvarnished ambition is not a particularly feminine trait, which I was reminded of when I heard through the grapevine that an acquaintance remarked, “I hear she gets what she wants.”
I was upset. “Would he say that if I were a guy?” I asked my friend, not sure what it meant.
*
I ended up getting into Harvard. It was December 15th, a data I had circled, then tore out in my calendar to represent a nuclear bomb crater. It was just in time, since my soul had already been tractored from reading too many posts on the College Confidential forum by neurotic overachieving applicants. After a week of joy, I promptly fell into a tailspin, decided I wanted to go to Brown instead, and passed through senior spring like a hospice patient. The bully delivered a quickly forgotten speech at graduation; I fidgeted with my robe and felt no nostalgia.
I ran into the art teacher again before I graduated. We chatted about college, and he said something offhand about remembering I was a decent artist.
Remembering his near-religious conviction two years prior – and how it’d nearly ended changed the course of my life – the remark felt like a blade revealing nothing in a balloon but stale air.
*
A few weeks ago, a friend of mine said something really interesting. “I realized,” he said over Thai food, “that it’s not about picking the most creative field. It’s about being the most creative one in your field.”
If you’ve seen this site going through more makeovers than Madonna on fast forward, it’s because I’ve been experimenting with the layout for the past week. To go magazine style or not magazine style? Slideshow feature box or no slideshow feature box? These are the kinds of questions that occupy my mind.
Not to fret, we’ll be back to regular functioning capacity as soon as my mind does. Which is no real guarantee of anything. But you wouldn’t be reading my blog if you were looking for that. Because you know, it’s not happening. Anyway – I have a lot of food photos to share. So how about it:
My new obsession: Dorado Tacos‘ (in Brookline, on Harvard Ave) fish taco. This is their fried fish taco, holding a tender, golden-crisp core of Atlantic pollock set off with salsa fresca and Baja crema. Did I mention it’s very pretty, too?
Give it a good squirt of lime, pair it with some chicken tortilla soup, and you’re ready to GO PUBLIC. Er. I mean. CONQUER THE WORLD.
That would be this.
Here’s the pho from Xinh Xinh in Chinatown. I was more taken with their “goi du du” – papaya salad with shrimp – that came with three shrimp chips (those things that look like delicious disks of styrofoam) and chopped peanuts. But the pho made for a more sensual viewing experience.
More pics from Davis Square’s Journeyman if I muster up the energy later (no guarantees!!!) but here’s a sneak peek anyway – an endive, black rice, and steak from a 5 course meal at the unusual restaurant. It’s located in an an alley. It’s started by food industry n00bs. (Adorable n00bs!) And you can only order 3 to 7 course set menus. Dat’s right.
I highly recommend skipping the reservation and just sitting at the bar, where you get to directly face the open kitchen. That means the chef can literally look up and ask you, “So, any of you allergic to clams?” Priceless.